http://aaronshinn.com Aaron Shinn - Designer, Director, Strategist Tue, 24 Apr 2012 17:07:58 +0000 http://aaronshinn.com en http://aaronshinn.com/Area-Where-I-Am-Now-Album-artwork http://aaronshinn.com/following/aaronshinn.com/Area-Where-I-Am-Now-Album-artwork Tue, 24 Apr 2012 17:07:58 +0000 Aaron Shinn - Designer, Director, Strategist 3269653 Layout and design for a new album from Area, released in 2012 on the venerable Wave Music label. <img src="http://payload48.cargocollective.com/1/1/41517/3269653/1. v2-group shot.1_1080.jpg" width="1080" height="582" width_o="1920" height_o="1035" src_o="http://payload48.cargocollective.com/1/1/41517/3269653/1. v2-group shot.1_o.jpg" data-mid="16761015" border="0" align="left"/> This project was something of a process experiment for me. <img src="http://payload48.cargocollective.com/1/1/41517/3269653/2. v2-cover-sticker_1080.jpg" width="1080" height="582" width_o="1920" height_o="1035" src_o="http://payload48.cargocollective.com/1/1/41517/3269653/2. v2-cover-sticker_o.jpg" data-mid="16761019" border="0" align="left"/> The layout I had in mind was incredibly simple, but due to the nature of the packaging, it was not expressed well in flat art. <img src="http://payload48.cargocollective.com/1/1/41517/3269653/3. v2-open_1080.jpg" width="1080" height="582" width_o="1920" height_o="1035" src_o="http://payload48.cargocollective.com/1/1/41517/3269653/3. v2-open_o.jpg" data-mid="16761033" border="0" align="left"/> So I modeled the CD and its packaging in 3D and used renderings to refine and present the design. <img src="http://payload48.cargocollective.com/1/1/41517/3269653/4. v2-back cover_1080.jpg" width="1080" height="582" width_o="1920" height_o="1035" src_o="http://payload48.cargocollective.com/1/1/41517/3269653/4. v2-back cover_o.jpg" data-mid="16761039" border="0" align="left"/> This was a huge help in expressing the look of the package as complete object, rather than a series of disconnected surfaces. <img src="http://payload48.cargocollective.com/1/1/41517/3269653/5. v2-spine_1080.jpg" width="1080" height="582" width_o="1920" height_o="1035" src_o="http://payload48.cargocollective.com/1/1/41517/3269653/5. v2-spine_o.jpg" data-mid="16761040" border="0" align="left"/> Buy on iTunes Buy on Beatport Released March 6th, 2012. Photography by Area and Sveta Tutova. http://aaronshinn.com/Scanadu-The-Future-of-Diagnosis http://aaronshinn.com/following/aaronshinn.com/Scanadu-The-Future-of-Diagnosis Tue, 17 Jan 2012 19:02:00 +0000 Aaron Shinn - Designer, Director, Strategist 2624377 Scanadu is an extraordinary medical startup who is working to build a medical tricorder – a device that will diagnose disease as well as a human doctor. At IDEO, I worked with a super-talented team to help Scanadu elaborate their vision for how their medical tricorder might come to life. This video is a key piece of that story. I was a kind of writer / designer / producer / director for this piece, but I had an incredible amount of help. Here's a partial list of the dream team that made this project happen: IDEO Team: Project Lead / Research: Katja Battarbee Medical Expert: Anthony Bertrand Product Design / Storytelling: Purin Phanichphant Product Design: Bosung Kim Fabrication: Gerry Harris and the IDEO Shop Health & Wellness practice leadership: David Webster & Gretchen Wustrack Script: Anne Trausch Editing and Production: Gene Celso Extended Team Producer: Julie Costanzo Director of Photography: John Chater Motion Graphics and Compositing: Dos Rios Films Music Composition: David Glazier Voiceover: Dan Greenblatt http://aaronshinn.com/Lenticular-Fashion-Lagerfeld-Invite http://aaronshinn.com/following/aaronshinn.com/Lenticular-Fashion-Lagerfeld-Invite Mon, 17 Oct 2011 23:31:11 +0000 Aaron Shinn - Designer, Director, Strategist 893652 Invite for Karl Lagerfeld's F/W2006 show. Because two different KL collections were being shown at the same event, the team and I designed a lenticular invite that animated the two collection logos zooming past one another. The reverse was stamped in chrome foil on gloss black. <img src="http://payload.cargocollective.com/1/1/41517/893652/KL 1_1080.jpg" width="1000" height="1000" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/1/41517/893652/KL 1_o.jpg" data-mid="4280670" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41517/893652/KL 2_1080.jpg" width="1000" height="1000" width_o="1000" height_o="1000" src_o="http://payload.cargocollective.com/1/1/41517/893652/KL 2_o.jpg" data-mid="4280671" border="0" align="left"/> karllagerfeld.com With Aoife Wasser, Greg Foley & Stephen Gan http://aaronshinn.com/Vintage-Forgery-Disco-Demolition http://aaronshinn.com/following/aaronshinn.com/Vintage-Forgery-Disco-Demolition Mon, 17 Oct 2011 23:30:12 +0000 Aaron Shinn - Designer, Director, Strategist 2155245 Steven Hawley (of Codebreaker) imagined his new label, Disco Demolition as being a throwback to a different era. Inspired by 12" single artwork of the late 70s and early 80s, the Disco Demolition sleeve and center label are a tribute to glitter-filled nights, neon, and stars. <img src="http://payload.cargocollective.com/1/1/41517/2155245/ddr001 sleeve_1080.jpg" width="1080" height="720" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/41517/2155245/ddr001 sleeve_o.jpg" data-mid="10758322" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41517/2155245/ddr001 inside_1080.jpg" width="1080" height="720" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/41517/2155245/ddr001 inside_o.jpg" data-mid="10758311" border="0" align="left"/> Check the lovely blue sleeve interior! Thanks to our printers at Dorado Press for pulling this off. http://aaronshinn.com/More-Than-This http://aaronshinn.com/following/aaronshinn.com/More-Than-This Sat, 01 Oct 2011 05:50:22 +0000 Aaron Shinn - Designer, Director, Strategist 789672 <img src="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0174_1080.jpg" width="1080" height="720" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0174_o.jpg" data-mid="3751344" border="0" align="left"/> A small mirror with a big message laser-etched through the silver backing. <img src="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0172_1080.jpg" width="1080" height="720" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0172_o.jpg" data-mid="3751343" border="0" align="left"/> Placed at eye level, I occasionally see myself reflected in those words. <img src="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0184_1080.jpg" width="1080" height="731" width_o="1600" height_o="1084" src_o="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0184_o.jpg" data-mid="3751346" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0214_1080.jpg" width="1080" height="720" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/1/41517/789672/Portfolio July 2010 C 0214_o.jpg" data-mid="3751347" border="0" align="left"/> http://aaronshinn.com/Plywood-for-Good-Skateboard-Art http://aaronshinn.com/following/aaronshinn.com/Plywood-for-Good-Skateboard-Art Mon, 18 Jul 2011 03:40:01 +0000 Aaron Shinn - Designer, Director, Strategist 1741988 <img src="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6589_1080.jpg" width="1080" height="704" width_o="2000" height_o="1304" src_o="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6589_o.jpg" data-mid="8570069" border="0" align="left"/> My team and I were in Tokyo during the 3/11 earthquake. When Dan from Collectivegood.org approached us about designing a one-off skateboard deck for a Japan Benefit auction, I couldn't resist. Martin Kay and I teamed up to design the deck and we had a little help with the laser-etching process from Gerry and Nathan in the IDEO shop. <img src="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6577_1080.jpg" width="1080" height="1906" width_o="1133" height_o="2000" src_o="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6577_o.jpg" data-mid="8569999" border="0" align="left"/> Here's the statement Martin and I prepared to explain what the design is all about: The Daruma is a traditional Japanese doll used to cast wishes. It starts off with blank eyes — and while making your wish, you paint in one of the eyes. When you wish comes true, you paint in the other, and at the end of the year, the wish-granting Daruma are burned at a temple. Although Daruma are made of paper maché, they're bottom-weighted so they can't be knocked over. This is symbolic of strength and perseverance. The inscription, Nanakorobi yaoki (七転び八起き) roughly translates to "fall seven times, get up eight times". We've painted in the left eye to wish for Japan's speedy recovery. Perhaps the future owner of this deck will decide to paint in the right eye at the appropriate time and burn it on New Year's Eve. Aaron Shinn & Martin Kay 2011 Special Thanks to Nathan and Gerry at the IDEO shop. <img src="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6586_1080.jpg" width="1080" height="1906" width_o="1133" height_o="2000" src_o="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6586_o.jpg" data-mid="8570063" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6585_1080.jpg" width="1080" height="1906" width_o="1133" height_o="2000" src_o="http://payload.cargocollective.com/1/1/41517/1741988/_MG_6585_o.jpg" data-mid="8570036" border="0" align="left"/> http://aaronshinn.com/Hand-Made-Sound-Kimochi http://aaronshinn.com/following/aaronshinn.com/Hand-Made-Sound-Kimochi Mon, 09 May 2011 20:08:00 +0000 Aaron Shinn - Designer, Director, Strategist 1419234 I was asked to design jacket artwork for a record label with a very special constraint. The sleeve artwork must not be printed - it must be hand made. Each sleeve is hand painted by the musician using my design and painting process. <img src="http://payload.cargocollective.com/1/1/41517/1419234/Shinn22341-record jacket-1_1080.jpg" width="1080" height="720" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/41517/1419234/Shinn22341-record jacket-1_o.jpg" data-mid="6912152" border="0" align="left"/> The beautiful artwork and limited quantities of this release have created demand in the specialist music market. The second release is currently backordered and two more releases are in the pipeline this year. <img src="http://payload.cargocollective.com/1/1/41517/1419234/Shinn22341-record jacket-2_1080.jpg" width="1080" height="720" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/41517/1419234/Shinn22341-record jacket-2_o.jpg" data-mid="6912156" border="0" align="left"/>